The Biggest Mistake Business Website Owners Make (and How to Fix It)

 

website lead magnet

The biggest mistake business website owners make is not capturing email address.

It sounds very simple but this is one of the biggest mistakes that I see business owners make with their website. It doesn’t matter what type of website you have:

YOU MUST COLLECT VISITOR EMAIL ADDRESS

By collecting a visitor’s email address, you can build an online list of prospects that are interested and market to them.

Your goal will be to help turn that subscriber to a lead and ultimately into a sale. Some of the biggest marketers on the web have said over and over again:

The Money Is In The List!

There are lots of ways to collect an email address. The most popular method to collect emails is by using a Lead Magnet.

A lead magnet’s goal is to provide information of value in return for their name and email. For example, a lead magnet for an online store could be to offer a coupon when they sign up for your email list.

I’m ready to learn how to turn my website into a sales machine!

If your website provides professional services, then you can include a special report (like the one you’re reading now), an email course or a case study or anything that you think your visitors will find value in.

You can use a service like aWeber or Getresponse to build your email list and then market to them.

If you have a website, then find out what the pain points of your customer is and then offer them something of value based on it.

Here’s a great article about 29 Killer Bribes to Grow Your Email List (using a lead magnet): https://www.holler.com/lead-magnet-bible/

Here’s how to start:

  • Step 1: Put together a list of pain points for your potential customers and consider asking current customers.
  • Step 2: Setup a Lead Magnet and ask your webmaster to tie it into an aWeber or Getresponse or an email marketing platform.
  • Step 3: Install it on your website.
  • Step 4: Build value and increase your authority by providing those email subscribers with valuable information
  • Step 5: Create an offer that they can’t refuse and make sure it’s a special offer that is only available for a limited time.

Test different types of pain points, different graphics, different offer, different everything until you perfect your lead magnet. Then try to improve upon it even more. Test, Measure, Repeat.

 

Web Browser Statistics 2015 – Mobile, Resolution, Market Share

This infograph includes Web Browser Statistic for the first 4-5 months of 2015. This includes Mobile OS Statistics, Resolution & Browser market share.
 

Browser Statistics 2015

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5 SEO Tools That You’ll Actually Use!

There are endless amounts of SEO tools available on the web.  All types of SEO tools from On-Page Optimization to Off-Page, Competitor Analysis, Tracking Social Signals, Rankings and so much more.

Here are a few SEO tools that I use regularly:

On-Page Optimization Tools

Google used to place a lot of importance on your on-page content, then a few years ago it shifted to the opposite spectrum where it was all about links and anchor text, now in 2015 it seems to have shifted a little back towards on-page.  It’s a bit more balanced now.

Keyword Density Analysis Tool

There are actually quite a lot of keyword density tools but the one that I like is by Aaron Wall of SEOBook.com. SEOBook’s Keyword Density tool gives you several additional options such as including meta tag, description, minimum word length and more. There are other tools available too so make sure to try those out too.

Off-Page Optimization Tools

Off page is really all about links, anchor text, social signals, etc.  To track metrics for a website you have to be familiar with Majestic.  Majestic has information such as backlinks, domains, referring ips, last crawled, anchor text ratio but what I like the most are custom variables that they’ve introduced such as Trust Flow, Citation Flow, Topical Trust Flow.  All of which are very important when getting a general idea when analyzing your and competitors website.

Another website that falls in the same category is Moz.  Moz’s website has more then just a tools though. Over the years it has become THE online authority in all things relating to SEO.  This includes tools, forums, membership which gives you access to even more tools.  If you plan on keeping up to date with SEO then add Moz to your list.  They also recently introduced Spam Score that measures how likely your website is likely to get penalized from search engines.

Google Webmaster Tools

Google Webmaster has a great set of tools to help you track how your website is performing in the eyes of Google.  Webmaster Tools has so many features to see the health of your website, which keywords are sending traffic to your website, what’s your click through rate based on your meta description, submit sitemap, show rankings, is your website suffering from a manual penalty. It also includes a Disavow tool to help you deal with spam links but be very careful when using this tool.

Social Media Tools

When it comes to social media it’s all about managing your various social media accounts and which tool helps to make it easier for you to share, like, track.  That’s why I really like Buffer which allows me to easily setup a queue of Twitter posts, Facebook posts so that they are shared, tweeted during the best times of the day.  It also has analytics to help you see how your post performed.

Misc Tools

Here are a few other tools but I don’t use them as much since they are automated for the most part.

  • Backlinks Indexing Services – Exactly what it is, it allows you to index your links so that they don’t disappear.
  • SEM Rush – Another great tool which goes beyond and even includes Advertising Data, Rankings over the past year, Traffic Price, Trend, and more.
  • Barracuda Digital’s Panguin Tool – It requires access to your google account but and then tells you if your drop in rankings coincides with a google update such as Panda, Penguin, Hummingbird.

Do you have any other tools that you use daily then send me a tweet.