I know what you’re thinking – is it really possible to build a WordPress website myself? A few years ago, I would have said maybe you can build it yourself. Now in 2019, I’ll say yes you can build a website yourself (and you can do it without having to write code).
Why are businesses paying thousands of dollars? There are a lot of reasons why customers buy a WordPress site. The most common answer is that they just don’t have the time or expertise to build it themselves.
Website design clients want to focus on their own business then try to spend their time building websites. Luckily you won’t need a degree to build your website. You should be able to design a WordPress website within a week or two.
As for expertise – you don’t need to be a website design expert to know how to build a simple WordPress site. If you’re planning on building a run of the mill straight forward business website, then the process is simple.
I remember when I started using WordPress and I thought “Great another web design software that I’ll learn and then forget once everyone stops using it”. I was wrong, to say the least.
I found WordPress was very easy to use. Since then the WordPress open source team and contributors have made the software even more user-friendly and WordPress plugins count has skyrocketed. That’s why in 2016 we started designing almost all our websites in WordPress.
If you’re a business owner, then a WordPress website is the way to go.
Most website hosting companies now offer a free .com or .net domain with your hosting plan. You can go with other hosting providers such as Hostgator or Bluehost but I’m going to use Godaddy in this blog post.
I’ve worked with almost a dozen hosting providers over the course of my 12+ years of being in the web page design business. Over the past few years though Godaddy has really started separating itself from the pack by offering good customer service on chat and phone, user-friendly control panel, a package that includes Sitelock security with malware scan, website backup, and cloud hosting for larger websites. Some WordPress hosting companies offer one or the other but Godaddy includes these for a reasonable price.
As of November 2019, they have a basic WordPress hosting package starting at $6.99 which should be more than enough for a small business website. If you haven’t selected a hosting plan then go ahead and select this one to get started. If you have a Linux hosting plan then that will work too. Note that adding Sitelock and Website Backup is a bit extra but it’s worth the cost because it’s seamless, provides added security from malware and very useful if you don’t want to manage backups yourself.
For the .com or .net name I would recommend using your brand name but at the same time try to keep it short and easy to remember.
You can see the full WordPress installation steps on this Godaddy help section but here’s a brief overview of the steps below.
Log into your Godaddy Account and then head over to “Web Hosting” then select “Manage” and under “Options & Settings” in the Popular Apps section select WordPress. Click the install button and you’ll be asked where you want to install it. Since we want our main website to be WordPress we will leave the directory field empty.
Note: You can also find a lot of WordPress tutorials for installing on Youtube.
Then enter the admin name, admin password, and email address and your blog title. If you’re not sure of the blog title then that’s fine you can change it later in the WordPress dashboard under Settings. That’s it. Once WordPress has been installed you’ll receive a confirmation email.
If you’re not using Godaddy then just ask your hosting company about a guide to installing WordPress on their platform and they should be able to provide you with one. If you’re not sure then you can also open a support ticket with the hosting company and ask them to install WordPress for you.
Now that you have WordPress let’s head over to your dashboard. You can visit your dashboard from the link in your email that should resemble http://www.your-website-name.com/wp-admin/. The /wp-admin/ is what you have to include at the end of your website name to navigate to your WordPress login page.
Once you see the login page then sign in using your WordPress username and password that you created earlier and log in. In the dashboard, you’ll see a lot of links. Don’t be overwhelmed, its actually very easy to use and navigate.
On the left-hand sidebar, you’ll see all of the main links starting with Dashboard. Scroll down until you see “Appearance” and click on it. On the Appearance page, you’ll see that there are several default themes showing. You can see which theme your WordPress is currently using where it shows “Active: Theme Name“. These default themes are ok but let’s see if we can find a few WordPress themes specifically for your business.
On top of the page, you’ll notice there’s a button that says “Add New” which will allow us to search for and add new themes. Click on that button. Now you’ll see the page which shows Featured, Popular, Latest, and Favorites themes. There’s also a search box on the right side that says “Search themes…” which allows you to search through all of the themes. I usually scroll through the popular themes area or type in my business category in the search area to find the theme that I’m looking for.
In the results page, you’ll see tons of great themes. There’s an option to preview a theme but I’ve found it’s not accurate. Sometimes you have to import data so that it matches the image shown. If you like a theme then go ahead and click the blue “Install” button over it. There are no limits to how many themes you can have but only one theme can be active at a time. You can also find professionally built themes for sale at ThemeForest ranging from $50 to $100 or request a custom WordPress website quote from a local web design firm that can range between $1,600 to $7,500 depending on which features you need.
Note: When searching for a theme make sure you look for keywords like responsive, mobile-friendly and fast. This will ensure that the theme designer also considered mobile users and ensuring that the website loads fast.
Once you’ve installed your theme, then click on the “Activate” button. This will replace the old theme with the new theme. Don’t worry about your old theme — it will be automatically deactivated. if you ever need to use revert back to your original theme by activating it.
In the dashboard’s sidebar click on “Appearance” and then click on “Customize” in the sub-menu. Customizing a WordPress theme will vary vastly based on what type of theme you have. A lot of the free themes will offer the basic customization that’s supported by WordPress such as adding your logo, your navigation menu, sidebar items, font, widgets, blog settings and more. If you purchase a premium WordPress theme then they’ll go into more detail such as theme colors, different types of pages, image slideshows, contact form, different pages to name just a few.
If you’re not sure how to customize a specific part of the theme then find the tutorial that the WordPress developer has created. Most themes that are purchased have a guide on how to customize the theme to fit your business. If you’re not comfortable making those customizations then you can always find a WordPress programmer for an hourly basis.
WordPress plugins allow you to extend the functionalities of WordPress. For example, you can enhance security, setup WordPress backup, increase your website speed, allow visitors to make transactions, multiple language support, contact forms, email sign up forms, enhance SEO, set up a store with a shopping cart, members area, create image slideshow to name just a few. You can also use a plugin to tie the website into 3rd party websites such as aWeber, DHL, UPS, Stripe Payment, Authorize.net credit card processing. A majority of these plugins are free and they offer additional features if you purchase the advanced version.
To install a plugin just look for “Plugins” in the WordPress dashboard sidebar. It will show you a list of the plugins you have. You’ll see an option to activate a plugin if it’s not already active. If you don’t want a plugin then you can deactivate it or delete it completely.
Usually, the very first plugin I install is UpdraftPlus which allows me to backup the WordPress files and database. I’ll select backup for just backing up the database since the website we’re building is new and no files have been changed.
Note: Before you make changes to your WordPress web site or install a plugin make sure you backup using a plugin such as Updraft so that you can easily restore if a plugin malfunctions. It’s rare but it does happen.
Here’s a list of the plugins that I use often
If a plugin does malfunction which prevents you from entering the WordPress administration area then use your hosting control panel to go to “File Manager”. Find your root directory which in most cases will be “public_html” and then click on “wp-content” then “plugins” and then just delete the plugin that was the cause of your issue. This will allow you access to your WordPress dashboard again.
A blog post is different in that you can assign a category to it. They’re usually posted in chronological order so the most recent posts show up first. Blog posts are the ones that you’ll be sharing via social media since they’ll have a social media sharing option.
If you’ve purchased a theme then they’ll include a lot of sample pages that are custom designed so you can use those. If you need to create a new page then click on “Pages” and then “Add New” which will allow you to create a new webpage. If you want to create a new post then click on “Posts” and then “Add New” which will allow you to create a new blog post. Before you save the blog post you can select a category from the right-hand side and also assign it a featured image to use.
The navigation bar that’s displayed at the top of your website is located in “Appearance” and then “Menus”. You can add additional pages by checking the correct box and then clicking the “Add to Menu”. Once a web page has been added to the menu, it’s displayed at the bottom. You can use your mouse to drag the location up or move it to the right or left if you want to display it in the sub-menu. Once you’ve finished then click “Save Menu” and your navigation bar is ready!
The users’ panel allows you to manage users that can access the website. There’s usually only one administrator but you can give others role-based access such as author, editor and so on. They won’t have full access to the administration area, only the ability to manage areas that you’ve given them permission for.
For example, an editor will only have access to manage the website content such as posts, media, pages, and comments. They will not have access to more advanced WordPress features. An author, on the other hand, will only have access to their own posts, media, and comments. They will not have access to your web pages.
The tools section allows you to import your blog posts from other popular blogging platforms such as Blogger, Blogroll, and others. You can also export your WordPress posts, pages, products, variations, orders, and comments into an XML file to save on your computer. The site health tool will show you your website’s health stats such as critical issues and recommendations.
One of the last links on the sidebar will be the “Settings” section. The settings page will allow you to manage the website title, address, your main email address, timezone, date format, and a few other settings.
Another feature that’s commonly used are WordPress Widgets. Think of them as small blocks of code that add functionality to your website. Common examples of widgets are footer social icons, facebook like boxes, adding galleries, quotes. They can found by logging into your WordPress dashboard then clicking on Appearance –> Widgets. You’ll see lots of different widgets. Remember to backup your WordPress website since there’s no rollback or undo feature here.
The best way to use is a widget is to drag any of the widgets that you need from the left-hand side and drop it in the area on the right. You can click on the expand button on the widget to see more details and customize it as needed.
If you’ve purchased the Sitelock security subscription, which starts at $67/yearly through Godaddy, then you should see it in your Godaddy Dashboard. There’s also a step by step article on how to enable Sitelock Malware Removal for your website. The way Sitelock works is that it scans your web site for vulnerabilities, malware, and other security-related issues on a day to day basis. If it finds something then it will notify you so that you can resolve it. If you log into Sitelock dashboard then in some instances it will also show you how to resolve issues.
Website Backup is one of the newer features by Godaddy and surprisingly easy to use and cost-effective (starting at $2.99/monthly). Before Website Backup if wanted to backup a website then you’d have to download the entire website which would be time-consuming, requiring lots of bandwidth and hard drive space to save the backup. That’s why I was pleasantly surprised by their incremental backup. What this means is that it only creates a full backup the first time around. Each backup afterward only downloads new and modified files. This means there’s no need to create large website backups every time so it’s able to run more backups and retain them longer because it takes less space to store them.
If you ever need to restore a backup then you just click on the date you want to restore from and it’ll restore it easily. If you’re not sure then contact Godaddy support.
SSL stands for Secure Sockets Layer. It’s a method used by web browsers to communicate securely with the website server. This is extremely important when transmitting sensitive data such as credit card information, patient records, and various other data that are private. A few years ago we would have only installed SSL on websites that required it. Now though we try to install SSL on all of the new WordPress and non-Wordpress websites because web sites with SSL build trust and credibility (not to mention Google’s search algorithm place importance on sites having SSL).
There are a lot of small things you can do to improve your WordPress website but if you follow these above steps then you’ll have enough knowledge to install and create your own WordPress website. Let me know how your experience was with this tutorial.
That’s the million dollar question. Don’t worry the answer isn’t a million dollars.
But asking how much a website costs is a lot like asking how much does a car cost. There’s no right answer because it depends on what you want in a car. Some cars have advanced features that’ll help you park your car and others have features that’ll help prevent accidents.
Let’s start with what you want or rather need.
What Do You Want In A Website?
Let’s assume that you want a 5-page business website.
Business websites are the most common types of websites that you’ll see online. These are the type of websites that are used by local businesses from Doctors to Roofing Companies.
These websites will have web pages such as the main home page, about us, a page about services or products, pricing, frequently asked questions, request a quote, testimonials and contact us. These are just the most popular types of pages because ultimately it’s up to the business owner to decide which of these they need.
They’re not limited to just 5 web pages, it’s just that the average is around 5.
Next we need to figure out if you want advanced features.
Remember that car that I mentioned that’s able to detect and stop in time so that you don’t get into accidents. That’s an advanced feature but over time most cars will support them. Just as most cars now support power steering and power windows.
Which Website Features Do You Want? (or Need)
The most popular feature is known as CMS, known as Content Management System. Over the past few years CMS systems have become very common, so more then likely most website design quotes will include it. Just in case they don’t, just make sure to ask the web design firm about including a CMS option.
A CMS, such as WordPress, gives you a whole host of abilities such as:
If you need to change information on the website after the website is complete then a CMS system will allow you to do this — easily. That’s the operative word. You just log into the CMS administration area, find the page, blog or product that you want to update and then make the changes. Easy peezy. No need to wake up your webmaster in the middle of the night.
Another great feature about CMS is the ability to add new Plugins. Plugins allow you to add more functionality to your website within seconds. Functionality can include features such as ability to SEO optimize your website, setup a shopping cart, ability to capture email addresses, social media sharing options, easily creating forms, increase security, setup website backup, set up an image gallery, setup a members area and so much more.
Plugins can also allow your website to connect to other websites using API. So if you need to access your Quickbooks then you can do that with the Quickbooks WordPress Plugin.
There are 1000’s of plugins that are available for almost any type of feature that you can think of.
Don’t Forget You’ll Need a .com name and Hosting
If you’ve already purchased a .com name and also a hosting then that’s fine. If you haven’t then you need to make sure to include this in your cost. Luckily website names are not pricey. You can get one for around $15-$20 a yearly.
For hosting there are tons of options. My experience with hosting is that it really comes down how you prefer to communicate. Some people don’t mind using the online chat support, while others prefer talking to a real person. I prefer both depending on what type of website issue it is.
Luckily most of the hosting companies now have phone support that’ll be able to help you with any issues you have about your website.
My personal preference is a host that was voted the best hosting in 2018 because not only do they have great pricing and support, but they also have tons of self-help for WordPress CMS.
Let’s Talk Price
Now that you know what you want then it’s a question of shopping for quotes. The more details you can provide to a web design firm the more likely they’ll be able to give you a more exact figure.
The best way to get the right price is to ask them to itemize everything so that you know exactly what costs how much.
Tip: Make sure to ask the web design company whether you’ll receive the full rights to the website after completion
As for pricing you’ll see prices ranging from $1,000 to $10,000. Keep in mind just because a website is $10,000 does NOT necessarily mean its a lot better then the $1,000.
How Do You Decide Who To Go With?
First start by going through their Portfolio and visit some of those web sites.
If you visit a website in their web design portfolio then did that website do a good job of convincing to perform an action. An action can be something like calling them, filling out the contact form, signing up for newsletter, etc. If a website they’ve designed for someone else can’t convince you then how will the website they build for you be any different?
Next don’t make a decision based on price. That doesn’t mean you shouldn’t consider your budget. Of course you’ll want to stay within your budget but at the same time you have to be willing to get the maximum value for it.
If you have a deadline for when the website needs to be launched then make sure to talk with the website firm BEFORE the quote. That way you’re not surprised with extra fees for expedited websites.
Surprise — Not The Good Kind!
Speaking of surprises, make sure to let the webmaster know that if there are any additional fees then they need to run it by you for approval. You don’t want an unexpected price surprise once the website is finished.
If you’re still not sure then speak with some of the past web design clients and see what they have to say.
Find out about their maintenance options. What if you need some changes but you’re not comfortable making them then what type of fees would you be looking at?
If you don’t need too much maintenance then a pay-as-you-go hourly option might work. Keep in mind it might limit how fast the work will be done.
On the other hand if you setup a maintenance plan then there will be a dedicated amount of time setup for you so that your updates can be done fairly quickly.
The last step is to find out what are their payment, cancellation and return policy. I’ve always offered my clients a step by step process. So an initial payment, then design, then the next payment, website launch then the final payment. Sometimes this differs a little bit depending on the size and scope of the project but overall it’s a process that’s worked well for me and my clients.
I would strongly advice AGAINST paying full amount up-front.
For cancellation it really depends on the why. If you don’t like the design they’ve created or if it’s taking too much time then a refund or pro-rated refund will work.
A return policy is very difficult, almost impossible, after a website is complete. The goal then is to never be in a position where you’ll need a refund. Instead if you’re not comfortable with anything then make sure to let the website firm know.
Remember though that website design is a service, not an item.
Guarantees & Warranty
For guarantees, you’ll get anywhere from 30-day to 60-day or more to fix if something breaks on the website.
Overtime though software will get old, servers update, browsers change and new features are introduced. So if anything happens after a certain amount of time then you’ll have to talk with your webmaster and find out how much it will cost to fix it and if possible prevent it from happening.
Don’t Loose Your Website
Make sure to have the website firm give you a copy of the website after the website is complete so that you have some type of backup. In addition it would be a good idea to ask them to include the installation of a plugin that’ll backup your website and database.
Do you need an itemized quote for your business website design? I can help. Contact me at Simple Web Design about a business website quote.
Wasn’t it an amazing feeling when your web site first went live. You were just thinking about how you no longer had to tell your clients to just give you a call or even worse tell them you don’t have a web site.
Now fast forward 3 months and you’re getting that dreaded feeling again. Continue reading
More sales. It’s what every small business owner would love to have. Especially in a world with increasing competition from big box stores.
It’s safe to say that the pressure on small business owners has never been higher.
The good news is that some local businesses have found ways to “fight back” against the competition. Continue reading
It sounds very simple but this is one of the biggest mistakes that I see business owners make with their website. It doesn’t matter what type of website you have: Continue reading
Most of you have probably seen a message at one time or another such as “Can’t connect to server” or “Too many Connections” or any of the other error message that can show up when your web site is experiencing too many traffic and visitors ie traffic surge.
As a webmaster I’ve had to deal with this issue first hand — this includes hours spent trying to find out all of the information about this issue and speaking with hosting companies directly.
One of my first experiences was where a client would send out 10’s of thousands of emails to his extremely large email list. The problem was that when he would send out a newsletter to all of them the web site would start getting a lot of traffic and within a few minutes it would crash. This would allow only some of visitors to actually access the web site while the remaining visitors would see error message.
This issue has to do with a server feature known as concurrent connections. Most web site hosting accounts offer a shared hosting account meaning you can get a lot of visitors over a period of time BUT if they all tried to visit at the same time then the web site would crash.
A good way of looking at this is to remember the last time you went to work in your car and used the freeway during rush hour. The reason for the traffic jam in morning and evening is because they are ALL trying to get to work or back to home at the same time. But if the traffic was spread out over the entire day then there wouldn’t be a traffic jam. It would still be the same amount of people driving BUT because it’s spread out during the day there wouldn’t be a traffic jam.
So how do we go about fixing or preventing traffic crashes?
One common solution is to switch from a shared hosting account which offers a few hundred concurrent connections at any given time to a virtual private service (VPS) which can offer thousands of concurrent connections. Now keep in mind that a Virtual Private Server is not completely your own server, it’s a virtual server and gives you access to the same resources.
If you’re still getting issues with traffic with your VPS then you need to consider a hosting account that can offer cloud hosting. A cloud hosting account is flexible because you get access to a whole different level of resources, not to mention a whole another level of costs.
Another possible solution is segmenting how you get your traffic. For example if you’re sending an email to 50,000 people then consider first emailing 10,000 then another 10,000 15 or 20 minutes later. This will help with the concurrent connections but not with bandwidth. But the good news is that only image and video heavy web sites will affect your bandwidth because webpages in general are very small in size. An image can be 100’s of times more bandwidth intensive then a webpage — and with videos that would increase to 1000’s of times more bandwidth intensive.
Now don’t confuse concurrent connections with bandwidth — they are not the same. Bandwidth is when you have a lot of visitors and it’s not crashing your shared hosting account BUT the amount of files that they download goes over your account’s bandwidth limit. This can also result in a crash or a bill for extra bandwidth used. Each shared hosting and VPS accounts offer different bandwidths and there are even some that offer unlimited bandwidth.
A good example of bandwidth is driving your car with gas. Once you run out of gas you can either get more or risk being stranded on the side of the road. With a hosting account they may have monthly limits so if your bandwidth limit runs out in just 10 or 15 days then you would have to wait until that month is over so that its renewed. If this is a common issue for you then you need to consider upgrading your account’s bandwidth, upgrading to VPS (if the VPS offers more bandwidth) or finding a better host.
If your issues are bandwidth related but not necessarily too much traffic related then a good solution for you is a service such as Amazon S3. Let’s say you’re a software development firm and you upload your software application and some training videos on your web site. Now keep in mind that neither of these take up much space because hosting companies tend to offer a lot of space now. The problem is when you start getting bandwidth issues once 10,000 people have downloaded it which means you’re maxed out on your bandwidth for that month.
In this case what you can do is, barring it meets your cost criteria, setup an Amazon s3 account, upload your software file and videos to your Amazon account and then link it on your web site. Your hosting bandwidth will not be affected by visitors downloading that software because the software is stored with Amazon S3. The best part is that S3 is very flexible and the service offers a pay-as-you-go pricing because it is based on their cloud. They even have a monthly calculator to find out what your costs would be before you try it out.
Keep in mind there are a few more variables involved and it depends on what type of site so as always do your research. Make sure to talk to your current hosting provider and Amazon S3 support. http://aws.amazon.com/s3/faqs/
My name is Sam Shah and I run SimpleWebDesign.net a Houston based Web Design Agency. If you need help please request a consultation by messaging me directly at firstname.lastname@example.org. You can also reach me during business hours (Central Time Zone) at 281-468-7690.